YouTube Converts! So Why Doesn't It Work For You?
So it appears that although you already have 347 views on YouTube that no one wants to buy your MLM business secrets, online marketing consulting or graphic design super special?
It's no accident that your viewers are not converting and don't you dare point your finger at video marketing being the problem.
Why isn't this strategy performing the way that you thought it would? Here are three factors that could be currently working against you:
1. You don't know your audience's intent.
2. You don't understand the medium that you're using.
3. There is nothing remarkable about your message, products and services.
Let's address the first point, why does your audience go to YouTube? Did they suddenly decide that they wanted to see a PowerPoint presentation about SEO services today? Did they say to themselves, "My roof is leaking and I need a repairman immediately. I better go check out YouTube."
The answer is, 'not bloody likely.' If you don't who your audience is, what terms they search and what they are looking for; you have no chance of reaching them.
The next factor that is prohibiting your success is that you do not have an understanding of the users that the medium attracts. For example, consumers typically gather on YouTube to be entertained. It is their escape from the "real world" and the everyday pressures that they face. If you don't believe that, examine your personal usage.
If the medium is comprised of users that value entertainment, comedy and news; why are you trying to pitch them on a product? You're in the wrong place with the wrong message!
Finally, though you might believe that your offering is extremely informative, innovative, entertaining and so forth; it really doesn't matter. It's what the viewers think that counts.
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