Cross Channel Marketing Revolution

Gib Bassett heads marketing for Interactive Mediums, a provider of cross channel marketing software and services. Cross channel marketing -- in consideration of consumer channel preferences and the way they research, browse and buy -- is emerging as a best practice. Cross Channel Revolution is all about how marketers employ digital channels such as mobile, email and social media in concert to meet their business objectives. Overall, Gib has more than 15 years of CRM and analytic software marketing and product management experience. Gib has held senior marketing, alliances and product management roles with several public technology companies such as Fair Isaac (FICO), SPSS and Platinum Technology, and obtained his MBA from DePaul University in Chicago.

Articles in this feature

1. Oct 10, 2010
   
   Increase your Social Following with a Mobile Cross Channel Sweepstakes
   Marketers wanting to increase their social media following would be wise to employ a mobile cross channel sweepstakes promotion.
2. Oct 04, 2010
   
   Top Signs Your Business Needs a Cross Channel Marketing Strategy
   Marketers absolutely must embrace cross channel concepts. It cannot be deemed optional.
3. Sep 27, 2010
   
   Taking on the Top 3 Cross Channel Marketing Challenges
   Without a doubt, the future is now for cross channel marketing on mobile devices.