42 Ways to Use Video to Grow Your Business - Page 5
Other Uses of Video
34. Recruitment Videos (Popularity: Low | Growth Potential: Moderate)
Finding the best employees is the single most important function of any company and yet comparatively small amounts of time and money are allocated to this critical task. Recruitment videos that feature company employees, highlight corporate culture and promote the direction of the company can be very influential.
35. VLOG (Popularity: Moderate | Growth Potential: Low)
Video blogging has been gaining popularity on personal and expert blog sites and is now carrying over to corporate blogging as well. The key challenge with a video blog is that it is linear – you can’t scan it.
36. In Store Video (Popularity: Low | Growth Potential: High)
Walmart has its own profitable in-store TV network that makes shoppers aware of new promotions. LCD screens are ubiquitous. In store LCDs will be networked and customizable offering you the ability to promote your own goods and services or make money by promoting other complimentary services.
37. Company Lobby / Waiting Room Video (Popularity: Low | Growth Potential: Moderate)
HD video screens are popping up everywhere – why not in your lobby or reception where you can get a jump start on first impressions and also take advantage of a captive audience?
38. Mobile Video (Popularity: Low | Growth Potential: Huge)
Yep, "there's an App for that." Mobile video will soon be the largest video category outside of broadcast. In the short-run, mobile video will consist of hastily re-purposed video made to fit on a mobile device. It will quickly evolve into a much more specific format – five to fifteen second hyper targeted messages that are part of geo-located and micro-niched promotions.
39. Market research, focus groups and polling (Popularity: Low | Growth Potential: Moderate)
Market research firms are now capturing the anecdotal feedback along with the raw statistics of their research. If a picture is worth a thousand words then a video of your customer describing her likes and dislikes of your new product is priceless. Go to YouTube to see how people are describing your products and services.
40. Website FAQ Video (Popularity: Low | Growth Potential: Moderate)
In certain formats video can be a suitable replacement for text where an authoritative voice, support materials or other visual references are required. A list of FAQs answered by a company expert is an example.
41. Video White-paper (Popularity: Low | Growth Potential: Low)
Video white-papers have evolved over the last years from basically a person reading a white-paper on camera (what’s the point) to a professional delivery that is accompanied by charts, graphs and other visual references to make the presentation more valuable.
42. Video Magazine (Popularity: Low | Growth Potential: Low)
Some video production companies specialize in helping companies deliver serialized video content to their customers. Like the name implies video content is created on a regular basis (usually monthly) that customers and prospects can view through a subscription service.
Have I left any out? Let me know in the comments.