5 People Who Can't Sell Anything. EVER.
You are really not very good at selling things. The only people who buy from you are people who feel pity on you or people who would have bought from a computerized phone system. You just aren’t very good at sales.You just aren’t very good at sales.
Before you start feeling bad about yourself, you should know; you are good at other things. You probably have good hygiene and you may have nice shoes. It’s possible you are generally a nice person, and you probably love your mom. But, again, you can’t sell anything. At all. Ever. Even to her. (Yep, even your mother says you stink at selling).
You want to sell, but you just can’t. What explains your remarkable, historic, epic sales fail? Well, you probably fall into one of the following categories.
1. The Wimp
You are a weenie. A wussy. When someone calls on the phone or walks in your door, you aren’t confident. Your heart rate goes up. You worry about saying the right thing (and you should, because you probably don’t). If the prospective customer isn’t ready to buy immediately, if they ask a question about a product or service you stutter and stammer your way through it. Or, even if you answer the question…that’s all you do. You don’t try and build value in your product or get to know the customer. You’ve never actually ask for the sale. Instead you just answer questions. That what wimps like you do.
You can’t initiate any coherent thoughts or phrases without instantly wetting yourself with worry. Instead, you simply answer questions. And you answer them like the giant wimp you are.
2. The Generalizer
You are not a wimp; you are just really crappy at communicating (and thus selling and providing even remotely adequate customer service). You answer questions, but you don’t give specifics. You answer specific questions in vague generalities that make no sense.
The Generalizer is dangerous because he thinks he’s doing a good job. But he isn’t. The Generalizer will likely leave a conversation thinking that he has sold his products or services really well.
3. The Specificizer
You are the opposite of The Generalizer. You answer every customer question with a checklist of highly technical or useless ancillary information that only succeeds in making your customer hate you deeply and feel stupid. Usually, after you speak the customer will say something like, ‘uh huh’ and nod their head. They will pretend they understand the deluge of words that just flooded from your mouth. In reality, though, they don’t.Continued on the next page