6 Reasons Why Twitter Makes You a Better Marketer - Page 2
4. Money Doesn’t Buy More Space: Marketers often complain that if they only had more money they could buy more attention, often resigning to being out bankrolled by their competition. With Twitter, everybody’s wallet is the same size: 140 characters. Sure, if you’re Best Buy, you can get more people in your company tweeting but that’s no guarantee of success. Look at some of the top retweeted Twitter users. Many are individuals and not large companies.
5. Twitter Models Real Life: Twitter is a great real-time representation of the sheer amount of marketing traffic consumers are subjected to every day. Therefore, it’s the ultimate testing ground for your message and your ability to connect to consumers. If you can break through the noise on Twitter, you can do it anywhere!
6. Twitter Makes You Smarter: Twitter is a proverbial fountain of information! Used wisely, you can vastly improve your knowledge and expertise as a professional. You’ll be amazed at the competitive advantage that this new level of insight can create.