A Walmart Black Friday 2012 Strike Being Organized?

Author: Dan Reyes
Published: November 16, 2012 at 5:45 am
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A Walmart Black Friday strike is being organized online for stores accross the United States, according to a report.

According to a report from Huffington Post:

Organizers are planning a nationwide strike against Walmart, the largest retailer in the world, and are banking on a new strategy: online organizing.


Labor organizers are working with social action nonprofit Engage Network as well as corporate watchdog nonprofit Corporate Action Network to pull off what they are calling a “viral” — meaning national and spreading online — strike.


Brian Young, cofounder of the Corporate Action Network, said on a conference call coordinated by the United Food and Commercial Workers (UFCW) union Thursday, that organizers cannot cover the roughly 4,000 Walmarts across the country, but enabling self-appointed leaders online has widened and decentralized the campaign.

The campaign is also mobilizing strikers and supporters through a Facebook app, multiple Facebook pages, a Tumblr and Twitter with the hashtag #walmartstrikers.


The outreach leading up to Black Friday follows a series of unprecedented actions taken by Walmart workers against their employer and working conditions. In October, for the first time in the company’s 50-year history, more than 70 workers at multiple Los Angeles-area Walmart stores walked off the job, even though their jobs are not protected by an official union. The strike had a ripple effect, causing strikes in 12 other cities, in large part through online organizing.

The success of these strikes, as well as one over the summer touted as the largest ever protest against the company, and a six-day pilgrimage of warehouse workers in September, would not have been possible without Facebook, Twitter and other web sites, Young said.

“Making Change at Walmart,” which organized the demonstrations and is a campaign affiliated with the UFCW union, has over 25,000 supporters on Facebook.

Corey Parker, a Walmart worker from Mississippi, said on the conference call that he became active with OUR Walmart after finding out about it through a HuffPost article on Facebook. Now, he has mobilized workers at his store to strike on Black Friday because, he said, he realized that “not being able to make a living was not just an issue at my store.”


Adding fuel to movement, Walmart announced Thursday that it will kick off its Black Friday sale at 8 p.m. on Thanksgiving, its earliest start ever.

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Article Author: Dan Reyes

Freelance technology writer, business news reporter, and social media blogger. Follow me: Twitter.com/DanJayReyes Facebook.com/DanReyesTchnrti

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