Abomination! Facebook, Twitter Fail To Drive Traffic - Page 2
A well designed website, with a great user experience, original content and keyword rich context still trumps referral traffic from Facebook and Twitter. Conversion rates are higher when someone is looking for your exact product or service, versus throwing products and services at people who aren’t looking for them.
Facebook and Twitter are great tools to drive awareness which is key to any marketing strategy, but it’s just one part of a well designed marketing plan. Awareness, interest, evaluation and commitment need to be well organized to drive the right kind of traffic. A combination of these elements is even better. When implemented correctly, a great online media and marketing plan increases sales and leads the way to a healthier bottom line. Now that’s something everyone will “like.”