Apple Hits # 1 in Stock Market... At Least for a Little While
Apple has been an icon for an entire generation; simply put, technology and the known world would not be the same without this brand and its star spokesman Steve Jobs.
In fact, Apple's entire revenue fund is larger than the US government's by almost 2 billion dollars. Today, for a short period of time, it became the most valuable company in the world, exceeding Exxon Mobil by a $0.1 billion difference. Exxon rapidly moved back up though.
In a time in which Dow Jones drops 500 points or more, how is it that Technology companies don't get the harshest end of the stick? Well, it isn't that they are not suffering at all; technolgy companies also get dragged down with the rest.
However, their marketing strategies are still up, and so are their brand values. Perhaps it's the fact that we can no longer operate in a gadget-less world. Be it for business or pleasure, technology is not only accesible, but it is indispensable to keep things running.
Now, are other technology brands doing as well? Not everyone is having Apple's fortune. In fact, its top enemy gadget - Samsung's Galaxy Tab - seems to be almost cursed by Apple's shadow. Not only was their tablet prevented from entering the Australian Market, but now it seems that Germany is closing off European doors to Samsung as well.
Is it an isolated case then? Is Apple the prodigal child in today's economy? It seems so, for whatever problem comes their way, the brand seems so far, invincible.