Apple's Tablet Market Share Drops In Q3 While Samsung Rises

Author: Dan Reyes
Published: November 05, 2012 at 5:40 am

It's undeniable that Apple dominates the battle when it comes to tablets, but it seems that its rivals are starting to close the gap as far as market share is concerned.

International Data Corporation (IDC) just reported that Apple's tablet market share has dropped to 50.4 percent in the Q3 of this year, which dropped from 59.7 percent in Q3 2011. Meanwhile, Samsung has managed to raise their tablet market share to 18.4 percent, up from 5.1 percent during the same period last year.

Tom Mainelli, research director for tablets at IDC in a statement had said, "After a very strong second quarter, Apple saw growth slow as both consumer and commercial (including education) shipments declined, and rumors of a forthcoming iPad Mini began to heat up." "We believe a sizable percentage of consumers interested in buying an Apple tablet sat out the third quarter in anticipation of an announcement about the new iPad Mini. Now that the new mini, and a fourth-generation full- sized iPad, are both shipping we expect Apple to have a very good quarter. However, we believe the mini's relatively high $329 starting price leaves plenty of room for Android vendors to build upon the success they achieved in the third quarter."

According to IDC, the top 5 vendors in worldwide tablet shipments in the 3rd quarter of 2012 (Preliminary) are Apple, Samsung,, Asus, and Lenovo.


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Article Author: Dan Reyes

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