Australian Court Backs Plain Cigarette Pack Law - Page 2
Imperial Tobacco echoed that argument, "Plain packaging will simply provide counterfeiters with a road map. The legislation will make the counterfeiters' job both cheaper and easier by mandating exactly how a pack must look," claimed their spokeswoman. A fear denied by the government who advised there would be anti-counterfeit measures like alphanumeric codes on the packets.
Australia estimates there are 15,000 deaths nationally each year from tobacco-related illnesses and that smoking costs more than Aus$30bn (£20bn, US$31bn) a year in healthcare and lost productivity.
Whether these new packs will have the desired effect is still unknown, there is no known evidence that plain standardized packaging will have any health benefits.