British Shoppers Take to the Web More Than Any Other Nation
With Christmas fast approaching online retailers are pulling out the stops to lure shoppers online to do their Christmas shopping. A new study by KPMG has found that the Brits are by far the most natural when it comes to doing their shopping online.
The study found that 75% of UK shoppers would rather buy things like books and music online. This compares with a global average of just 65%
It's not just entertainment that is bought online though. Around 60% of Brits also buy their groceries online, with a further 74% booking their holidays online as well.
British shoppers don't just use the web to buy goods however. An increasing number are using their smartphones whilst they shop. Around 30% were found to have used their phone whilst they shopped on the high street to research products and compare prices.
“The integration of various channels will become increasingly important as retailers begin to see many of their consumers move to online and application-based purchases,” said Tudor Aw, European head of technology.
“As the ubiquitous smartphones empowers the consumer retailers will need to understand the opportunities and risks that mobile devices present.”
With new research revealing that strangers are more effective at predicting our enjoyment of a purchase it's interesting to see how many shoppers turn to review sites before they shop.
The majority of customers surveyed will now look on social networking sites, like Facebook or Twitter, or online review sites to help make decisions about what to buy and where to buy it.
Where will you be doing your Christmas shopping this year?