Business Publicity: Writing '300 Retweets' Articles - Page 3
Having decided to write some high quality content to show off your knowledge and skills, you now need to find a suitable site. You might consider guest blogging, or writing expert articles, or even writing articles for journals, magazines and newspapers.
My advice is the following:
- Think about who you want to reach with the article
- Look for sites that are popular with that target market
- Write articles for the top three and measure the effects
- Repeat; always repeat
What you are aiming for is an article that becomes "really popular" and gets spread around the social networks. Wherever this article goes, your name and a link back to your site or business goes with it.
A good example is an expert business article I wrote for technorati entitled "Turn Sales Into Internet Marketing Into More Sales". Take note of how many people read the article and tweeted about - my last count was around 300. That's not a bad figure, and is more exposure than I would have obtained by publishing the article to my site alone.
Remember, it's also about what sites do with their content. For example, I make sure that all the content published to Site prebuilder's blog is of super high quality, and then I share it through social media. This gives guest bloggers exposure on a range of sites such as Twitter, LinkedIn, Stumbleupon, Digg, Reddit, BizSugar and so on.