CEO Interview: Visual Engagement: The Power of Storyboarding with Storyboard That - Page 2
The Inspiration
I asked Aaron how this whole thing got started. "I was inspired by a talk given at a Lean startup convention by Carl Seglem," Sherman exlains. "I was already a big believer in agile user stories to capture requirements, but when I heard of the idea of using a storyboard to highlight concepts, I had flashbacks to years of projects that would have gone much better with a process like this." According to Sherman, every well-designed storyboard must contain a template of these three elements:
- Problem
- Solution
- Benefit
The drive of Storyboard That is to be at the forefront advocating for this type of approach, and to create the tools and processes to make people successful. As an unanticipated perk, the company's product has translated to beyond just the business world. The tool's second most popular user audience is educator, who integrate storyboards into their lessons. "It makes me happy knowing Storyboard That is helping empower teachers all over the world with a new type of educational tool," Sherman remarks.
What's Next for Storyboard That?
"We're focusing our energies on creating a better experience for teachers who are currently using the same system as our enterprise customers," Sherman explains. By taking the time to listen to the needs of clients, Storyboard That believes they have the best storyboard creator out there. Still, there's room for improvement, and Sherman's team knows this, as they drive towards the next product release.
Related reading: 4 Powerful Reasons to Storyboard Your Business Ideas
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