Content Marketing Made Easier - Interview with Michael J. Fern, CEO of Intigi
The practice of content marketing (aka inbound marketing) is about consistently generating compelling, value-add content to your audience. I’ve done a lot of writing about it, and Google considers me a bit of an authority on the subject. Done right, good content marketing can turn your organization or entity into a perceived authority on your subject matter, and an influencer in your reader consumption and spending decisions.
But organizations across the board often face the same reality--content marketing can be demanding. Website or blog updates daily, or even a few times a week on top of all your normal marketing efforts can be resource-intensive.
So, how do you sustain this level of content creation? Certainly, creating original, quality content is essential. This can be done in-house, or even outsourced. But another, often over-looked element to the equation is the art and practice of content curation; the practice of finding and sharing relevant content to your audience.
In the traditional sense, this looks a lot like scouring the Web for cool articles to collect. But that exercise can become laborious. That’s when it’s time to introduce the right tools to help do the job. Intigi (pronounced like integer + Luigi) is one such tool. It’s an online service that helps you find, curate, and share engaging content with prospects and customers.
I spoke with Michael J. Fern, CEO and co-founder of Intigi, who explains, “We help accelerate your content marketing efforts so you can quickly build your company’s thought leadership and increase qualified website traffic.” With Intigi, users can search over 30,000+ content sources. And these sources are in and of themselves, curated by Intigi users.
Don’t like any of those 30k options? Not to worry, you can also include and search your Twitter home timeline, including any linked content, as well as any website with an RSS or Atom feed. You can then share this Intigi-curated content to your CMS platform, blog, or social media accounts, and all the respective best-of-breed platforms and channels are supported.Continued on the next page