Coyuchi On Environmental Contributions
It is fast becoming the commonplace to find bed and bath products produced with organic materials. While these products might be more affordable and/or feel nicer than that of what we might be used to buying, it’s difficult to know what it is exactly that we are buying.
Are we getting the real McCoy?
Why are we really buying the product? Do we have a desire to contribute to the environment?
What is the contribution to the environment that we are making? How is buying this product a benefit?
CEO of Coyuchi, Karen Barsa, discusses how their products made from natural fibers are beneficial to the environment. Coyuchi was one of the pioneers in delivering these types of specialty products into the homes of millions and do so with pride in its quality.
Karen comments on problems that Coyuchi has identified with the environment:
“Issues associated with pesticides and synthetic soil amendments in the growing process, and with heavy metals in the production process from fiber to finished goods, are well known to growers and manufacturers alike – and are becoming an increasingly important aspect of consumers’ purchasing decisions. The severe damage these toxins cause is not limited to farmland, rivers and communities surrounding factories in the far corners of the globe, or to the workers who have direct contact with these chemicals. Medical studies are now linking pesticides and other toxins to impaired health in adults and children in the US. Coyuchi was founded on the desire to reduce the amount of toxins in our environment, and was the first company to introduce organically-grown cotton products to the bedding and bath market in the 1990’s. Today, our clean growing and production processes continue, and we are organized around another concept as well: That human life is enhanced by interaction with nature. This connection has great implications for the potential of each of us as individuals, and for the well-being of entire communities. In today’s hectic and urbanized world, our lives are increasingly removed from nature’s rejuvenating and restorative properties.”Continued on the next page