Effective Social Media for Effective Market Research
Every single feeling that you get from sense, vision or any other medium for a product happens as a result of its marketing.
Therefore marketers should target each and every possible feeling for a consumer for effective marketing. Market Researches are being carried out to ensure that the consumers get the expected feeling.
In early days of marketing, it was about designing and publishing advertisements in newspapers or stick in walls. With the development of telecommunication with television and radio, a single advertisement could reach a larger region. Therefore the marketing strategies needed to be well set. Today, marketers can reach every single person who has access to an internet connection.
Today almost all organizations who would hope to reach a larger region owns their own Facebook Fan page, Twitter account and many more. They use these media for purposes such as informing people about new arrivals, product updates and company updates. But very small number of companies gets the consumer feedback through same social media.
How it is possible?
A single question can contain much information when you put it into forward. Today, Facebook provides this facility of getting consumer feedback through questions. For example, when you mobile promoting team reaching cities around the country, you can ask your followers in Facebook saying that “Where would you like to see us next?”
When you are launched with a new biscuit, you can ask, “Is this the real ginger taste you expected from a biscuit?” The number of people who liked you during a period can be taken as the people who do have interest on your products. Then it is all about making them your potential customers. With the availability of the statistics of the people who like the Fan page you can evaluate your consumers.
Continued on the next page
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