Feature: Blogging Google

EU and Google Battle Continues Over Privacy

Author: Adi Gaskell
Published: February 19, 2013 at 5:52 am
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Google and the EUDo you ever get the impression that the EU and Google don't really get along?  Last summer for instance the EU ordered Google to change their search results due to antitrust concerns.  We've also seen French publishers protesting to the EU that Google News is stealing their content.  And then we have the ongoing battle between the two over privacy.

Last October the EU gave Google four months to revise their privacy policy.  The decision came after Google consolidated 60 privacy policies into one.

Well those four months are up, and the EU remain to be convinced that Google have upheld their side of the bargain, and are threatening legal action this summer.

The BBC report that the French privacy regulator CNIL is planning legal action against Google because they have not provided sufficient answers to the groups concerns.

"Google did not provide any precise and effective answers," CNIL said on Monday.

"In this context, the EU data protection authorities are committed to act and continue their investigations. Therefore, they propose to set up a working group, led by the CNIL, in order to coordinate their reaction, which should take place before summer."

Google however believe that their actions are in full compliance with European law.

"We have engaged fully with the CNIL throughout this process, and we'll continue to do so going forward," the firm told the BBC.

CNIL made 12 recommendations for Google at the end of their nine-month investigation into the companies' data collection practices.

Among the proposed changes were the following:

• Google must "reinforce users' consent". It suggests this could be done by allowing its members to choose under what circumstances data about them was combined by asking them to click on dedicated buttons.

• The firm should offer a centralised opt-out tool and allow users to decide which of Google's services provided data about them.

• Google should adapt its own tools so that it could limit data use to authorised purposes. For example, it should be able to use a person's collated data to improve security efforts but not to target advertising.

 
 

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Article Author: Adi Gaskell

A writer on management issues for publications such as Professional Manager, CMI, HRM Today, Business Works and Technorati. I also cover social media for Social Media Today, DZone and Social Business News.

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