Facebook And Social Media Marketing
After receiving Uh, Obviously...Your Facebook Updates Are Mostly Ignored posted on theFutureBuzz from several Internet marketing friends we discussed implications. We see clients making a common mistake. Many clients believe Facebook = social media marketing. They erroneously believe Facebook is inclusive and an end unto itself.
Facebook is going to go how Facebook is going to go. As an advertising medium it isn't there yet. As another important cog in a relationship-building and content marketing strategy Facebook is very important. Not being on Facebook creates cracks in legitimacy and "why aren't you there" questions, questions that aren't necessary since a tiny investment creates Facebook presence. Sometimes we do Internet marketing before we really understand why or can fully explain return.
We create some Internet marketing because NOT doing it creates more downside and pain than getting involved and learning the rules of potentially new roads. No one really understands social media marketing yet despite large claims to the contrary and that's all right. Understanding often comes as we go, as we engage, read metrics, interact with customers and define success. Five years from now we will be taking bets on five new ideas. Most of those bets will flop, some won't matter, but one will rocket out of the park.
There are important Internet marketing ideas in theFutureBuzz's article such as:
- Platforms such as Facebook mainly benefit THEM not YOU
- Don't depend on platforms but do add them to your marketing mix
- Continue to self publish
- Use Google-juice generated on platforms to achieve content marketing goals
- Be platform agnostic
Content marketing costs are 95% creation and 5% distribution so spreading content as far and wide as it can possibly go, being platform agnostic, creates potential new customers, revenue, links and traffic without adding substantial costs. If no one cares about Facebook posts so what. It costs little to create, feed or share content there especially when it is just one more "node" on an expanding content marketing universe so including it as a listening post, if nothing else, makes ROI sense.
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