Facebook Set to Unleash Brand-Based Timeline Pages
With its continuing innovative ideas, Facebook launches its new Timeline pages for Brands. To date, members are the only ones currently using the new timeline pages, while brands are eagerly waiting their turn. Timeline Brand pages will offer a more visually appealing look, replacing the old static and plain design.
Timeline for Brands doesn't just focus on appearance. Features of these pages include an admin panel, where brands can track their performance, get notifications when people interact in their pages, and respond to private messages sent to them by fans. Another notable feature is that brands can highlight posts, hide or even delete them. One more exciting thing: when a person enters the brand page for the first time, he can see on the right side comments or posts related to the brand from his friends, as well as the number of his friends who liked the page. Erika Brookes, vice president for a social media management platform called Virtue said that the new page is a great visual way for brands to tell their story and do it in a more expressive way.
More changes still await, as the large cover photo space provided can't contain that much by the way of promotional pitches. In all likelihood, Facebook wants brand owners to take out money from their pockets to buy regular ads. Facebook will also need to provide brand-based Timeline pages that will look good on mobile devices.
The new Timeline-based brand pages will be available in the next 30 days. Facebook has provided brands with a help page and answers to commonly asked questions.