Givers and Takers - The Final and Longest Lasting Lesson of Steve Jobs
Steve Jobs has died. He was too young to go. Too talented and visionary not to be missed. Too important to his company, Apple, for his shareholders and the markets to take the potential impact on its share value lightly.
But, ultimately, it wasn't his vision or the "magical" products that Apple created that are his most important legacy.
It's that he defined the difference between the two types of executives and entrepreneurs that exist: Givers and Takers. Moreover, he taught that, by being a Giver, you can create success for everyone.
Here's how it works.
The "Giver" Business Model
Take a product - like the iPod - and rather than doing deals only within the industries whose materials you're distributing - like music and movies - open the doors to other creators. People who have all sorts of ideas and innovations and creative products and projects they'd like to present.
Make it easy for those people to present their products and ideas and innovations so that they, too, have a platform. Just like the Big Boys. And maybe they can become Big Boys, too. Because they get to choose whether the product they're presenting is free or for a fee - of which, of course, you get a piece.
Now extend it even further. As you build on your product and create even more opportunity - like through the iPhone - you have a new audience of creators and consumers who want more than just music and movies. They want games. And functionality. And applications that make their lives easier and more enjoyable.
Like from the App Store - where even more creators and visionaries have the opportunity to build and sell their dreams. Because you made it possible. And you still get your cut of their revenues.
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