Golf is a Metaphor for Life and Business
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Recently I was asked by a president of a company doing business in the golf industry how I would go about writing a marketing plan that would ensure his success. I said I would start by reading his business plan.
"Oh, I don’t have a business plan actually written down,” he said “I know where I want the company to go, but it’s all in my head.”
Imagine if professional golfers treated their businesses like that!
Fifty years ago, 99% of pro golfers eyeballed their distances from shot to shot during practice rounds. But in 1961, while preparing to play Oakmont, Jack Nicklaus knew that wasn’t enough and paced off every hole, creating one of the first “yardage books” in professional golf.
Today, annotated with meticulous notes, yardage books have become coveted course bibles for tour players and caddies. They are so well guarded that it was pretty big news in 2007 when Tiger Wood lent Annika the yardage book he used to win the 2005 British Open.
A pro golfer’s game plan is worth millions and is their business plan for success. I recently read that Arnold Palmer prepared for The Masters by playing the course backwards. Simple idea and yet brilliant.
High handicappers stand on the tee box and hope to hit a fairway; whereas pros start at the pin and figure out what shot they need to get as close as possible to their target. Starting at the pin, they know where they want to putt from.
Once they know which shot will maximize their chance success on the green, they walk to that spot, document their plan and look back down the fairway to decide, “Now, how do I want to get to this spot.” This continues from target to target until they end up at the tee box.
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