Google AdWords, Meet Your Competition: ClickBooth CPC
It's not often that a company goes straight up against another when they are seemingly outmatched. In the world of consumerism and commerce that we live in though, it's highly probable and likely that the David & Goliath showdowns will inevitably happen. In this case though, while one company is already a Goliath, the other does not consider themselves a David.
Google Ad Words has clearly dominated the pay-per-click marketplace when it comes to internet advertising. This should come as no surprise to anyone near the internet ad market, whether a business or consumer. However, Sarasota FL based IntegraClick and their new division ClickBooth CPC is on the warpath to challenge that perception.
What will help is running ads on heavyweight websites such as MSNBC.com, CNN.com and ESPN.com, with a little reminder at the bottom of the ad as being "Powered by ClickBooth." So if you haven't heard of them yet - if you are paying attention - you will. The new business plan is just another step in the rapidly growing IntegraClick playbook.
"ClickBooth will become more of a household name with these new ads," said Graham Gochneaur, president of ClickBooth and one of the first people hired by IntegraClick founder John Lemp.
To jump start the new venture, IntegraClick brought in Tom Haney, veteran cost-per-click executive, having worked with AOL Inc. and CompuServ. The plan, is, instead of focusing on the 70,000 plus small publishers in their current program, to turn the attention of the CPC model to the 1,000 or so most trafficked websites in North America.
This specialized business model will directly compete will Google Ad Words. The Google business model is not search; the Google business model is advertising. Bing tried to compete with search, but did not attack the advertising side of the business - you know - the income side. Go figure.
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