Google+ Is Much More Than A New Social Network
Google+ is being touted as the next big thing by many people who are simply focusing on the social network as it relates to the competition. The web is fairly bursting as the seams with discussions as to how Google+ is going to affect Twitter, Facebook, and LinkedIn.
What most are missing in this discussion is how Google+ is tying together Google's other formerly stand-alone properties such as Google Docs, Photos (formerly Picasa), Reader, Calendar, and Gmail.
Chris Brogan puts it this way in a recent article for Forbes: "Imagine the power of Google Places, Google Local, and several other Google products that formerly seemed lame and disjoined now acting inside one unified communications environment." -10 Things CMOs Need To Know About Google+, Forbes, July 18, 2011.
The thing that no other social network gives business owners is a one-stop office and communications center. At the top of their pages, Google has links to everything else in their arsenal of productivity ,discovery, and organization apps.
Effectively, Google+ has become the tie that binds all of Google's tools together for a more powerful platform than simple social sites have ever provided.
Now that everything in Google's stale is tied together, 3rd party apps such as HighriseHQ can easily be dropped in favor of Google Calendar, for example. And, more importantly, businesses who are often confused and disorganized with their social campaigns can claim Google+ as their own "basecamp" from which they can manage communications, collaboration, and productivity together in one place.
Google+ can also enrich sharing and engagement on other platforms as apps are developed to post to Twitter, Facebook, and LinkedIn automatically from Google+.
It's still early days for Google+, but as people get to know more about what Google is really doing here, more and more will begin to see it for what it really is. Not a copycat. But a new paradigm in social media that combines the powerful apps Google offers that were formerly strewn about in different places as stand-alone services.