Hiring Top-Quality SEO Firms is A Key to Success
There's a been a lot of talk recently about the propensity for bloggers, marketers, business owners and everyone else, buying into the hype about this or that. Currently, the "big thing" is social media, and businesses are forking out big bucks to follow the crowd... quite literally.
Peter Shankman highlighted this point in his excellent article entitled Why I Will Never, Ever Hire A "Social Media Expert". In it, he makes the point that just because something is currently all the rage doesn't make it "right" for you or your business.
This got me thinking about the state of online affairs in general - not necessarily social media in isolation, but also development, Internet marketing and SEO services.
There's obviously no single governing body that can qualitatively ascertain the quality of a service, so businesses are free to pretty much promise the world, and deliver very little. Also, there is no shortage of "chancers" willing to set up shop, despite having little to no experience or skills in their chosen niche. Poor quality services flood the Internet and make it very difficult for individuals, organizations and businesses to select the ones that are both affordable and of good quality.
Recently, I spoke to a business owner who had requested a quote to redo a straightforward eCommerce website from scratch. The quoted amount came in above $30,000. What was interesting about this was not that the owner disputed the amount, but rather they disputed "how" this amount was obtained.
Quite correctly, they pointed out to me that the quote had been given without so much as a single question being asked, or suggestion for improvement on the existing site. This is clearly a quote that has not been researched, is ill advised, and could be way under or way over (although it is likely way over) what it should be - depending on what the requirements of the project are.Continued on the next page