How to Choose the Right Keywords for Your Business
For those of you that don't know by now, keywords do matter.
That doesn't mean to choose a keyword like "Real Estate" because you are a real estate agent and you sell real estate. You would spend the rest of your life competing for a search result ranking that might make page five (if you're lucky).
And you might think you're clever and choose "Real Estate Denver CO" because you sell real estate in Denver, Colorado.
Guess what? Instead of taking a life time to rank high in search results pages, it may take a decade. (And if you're a rock star who publishes at least two posts per day, it will still take a year.)
SEO companies promise page one rankings (and often the #1 spot) by tomorrow, but even if that is true (which I'm still waiting for someone to video blog their success of that), you would have to pray that the views of your website are converting to business. Are they?
So your website success (earning business from the people who view it) starts somewhere. Where exactly is that "somewhere?" It starts with keyword research and you have to be both very smart and creative about the keywords you choose. Some tips:
1) Know your customer. And I mean know them well — all five senses (maybe avoid what they taste like, though). You've probably heard that you must know your ideal customer's wants and needs, how do they react to the emotional umcomfortabilities that create their needs and wants? Yep, you must know that!
2) Listen to how your customer communicates. What words do your ideal customers use to speak or write? Those are your keywords right there! (I now feel complete but also compelled to explain further.)
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