How to Discover your Online Business Story - Page 2
Of course, everything about you is fascinating as well, but you have to consider that parts of your life story will be more relevant to your mission than others. Online, you need to have a purpose to all communications.
The knowledge that you love small dogs and that your mother taught you how to make good waffles might not advance your mission. Your narrative has to lead your listener and viewer to an understanding of why you do what you do, why it matters to you, and why it might matter to them.
- brainstorm freely
- consider all aspects of your life
- then filter
Filtering means thinking about the skills you offer and the services you provide. They are unique to you, distilled from your experience and knowledge. What life experiences led you to offer these skills? What did you get started doing what you do? What keeps you going? Then connect the dots: consider how these skills are useful to your clients and prospective clients. If you filter your story that way, you'll start shaping a narrative you can unfold across all online channels. Although social media often seems made of billions of blips, those who deploy a personal narrative will not only connect, but they will also be memorable. You can always save that waffle story for your elevator pitch.
Lee Schneider is the lead consultant at Red Cup Consulting, an online communications agency in Santa Monica, CA that builds online narratives for clients.