infoChachkie Interview: Clark Benson, Founder & CEO of Ranker.com Discusses Playing Nice With Google
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Value Prop Twitter Style: “Ranker is a social site/platform for ranking anything, powered by semantic technology that aggregates opinions into ‘wisdom of crowds’ rankings”
Clark Benson is the Founder and CEO of Ranker.com. Prior to Ranker, Clark founded four other successful companies, including eCrush, which he sold to the Hearst Corporation in 2007.
Ranker helps Internet users find the most appropriate answers to questions that benefit from the wisdom of crowds. It does this by providing simple tools which facilitate crowed sourced lists. Such lists are constantly evaluated and refined by the millions of users who visit Ranker.com each month, resulting in a repository of objective, unbiased consumer rankings.
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What follows is a summary which paraphrases Clark’s responses. For exact quotes, watch the videos.
7) Clark, why does the world need Ranker?
“The core value proposition is that Ranker ranks results to important questions and topics.”
6) On the surface, Ranker’s operations appear simple. People create lists and other people rank them. However, from my understanding you might actually be the largest consumer website using "semantic web" technology - can you explain how that works?
“In a basic sense, semantic technology is data that is linked so you can derive more meaning and you can slice and dice the data without losing the connections between items. Our technology adds user-opinion layer to facts so that we are structuring unstructured data with peoples’ opinions.
Semantic technology is important… we can aggregate individual lists into the wisdom of crowd aggregations which are more statistically meaningful than one person’s opinion about a topic.”
5) Google does a great job with indexed search. However, many relevant topics do not lend themselves this straightforward approach. I recently interviewed Kevin O’Connor, Founder and CEO of FindTheBest and former Founder and CEO of DoubleClick. FTB is taking a somewhat different approach to curated search. Do you see crowd-ranked lists as ultimately competitive or complimentary to traditional and curated search?Continued on the next page