Intuit: 100 Startups In 100 Days - Page 2

Author: Terri Griffith
Published: September 13, 2012 at 6:01 am

Lean StartIN

Aaron participates in "startup weekends" outside of Intuit, hosted by The Lean Startup Machine and the Kaufman Foundation. He realized that a similar approach of testing assumptions (i.e, rapid and iterative prototyping) while developing products and services might also work well inside of Intuit.

Aaron and Ben Blank (another Innovation Catalyst) piloted a customized event including five teams and several coaches. The success of the initial program led to a cheer of, "lets do a second event." They upped the participation to 15 teams. Their goal wasn't to replace the Design for Delight ideas that have become key to Intuit's values, but rather to give those values another stage on which to perform.

The second experience was such a success they they took on an even greater task: 100 Startups in 100 Days across 10 different Intuit sites. Intuit's Chief Technology Officer CTO supplied the support for the ten events.

During our first conversation (about midway into the 100 Startups in 100 Days programs), Aaron offered me the chance to attend the the final presentations of one of the two day workshops. Of course I said yes.

Mountain View Lean StartIN: 100 Startups in 100 Days

For two hours I saw the most vibrant engagement I’ve seen all year. Teams started with ideas, ran a variety of experiments using a combination of face-to-face interviews on a local shopping street, Google AdWords campaigns, and the like… anything that would let them quickly test assumptions of what would delight their intended customers. Pivot after pivot these teams found ways to improve their options — all in just two days.

Aaron and I are in complete agreement. This process is yet another example of how Intuit makes the most of their people, their technologies, and their organizational practices. They support this important mixing at all levels of the organization. The Lean StartIN participants come from all sections of the organization. As they take the show on the road in search of 100 startups in 100 days, they ensure the tools and values are available across the organization.


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Article Author: Terri Griffith

Terri Griffith, Ph.D., author of The Plugged-In Manager, helps people and organizations work with technology. As a Professor of Management at Santa Clara University (Silicon Valley), Terri helps mix together the technology of work (everything from …

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