iPad 2 Price Drop Makes It Perfect for Enterprise Use, App Development

Author: Geoff Simon
Published: March 08, 2012 at 1:01 pm

The post-PC revolution and its more portable, more personal devices have taken yet another quantum leap forward. Yesterday Apple CEO Tim Cook announced the New iPad. Important to the business crowd, Cook also announced a new, low price point for iPad2 – the wireless darling of the enterprise market.

Starting at just $399, the iPad2 with 16GB is perfect as an enterprise-level business tool. The new pricing seems tailor made for the trend of deploying the top-selling tablet for greater productivity, faster and smarter.

Entire companies, institutions and departments across a broad swath of sectors are outfitting employees (and in many cases, student bodies) with iPads. For enterprise, the promise of skyrocketing ROI is what makes the iPad so irresistible.

Enterprise iPads: The ROI Boosters

Apple’s latest move to make iPads price-friendly for business outfitting practically guarantees a large percentage of those sales will come from the enterprise market. Here are a few examples of what businesses – large and small – are doing with iPads, from the boardroom to the sales field and beyond.

Consider these highlights from ZDnet’s list of the Top 50 companies that have deployed iPads:

  • Sears Holdings, which purchased 5,000 units, is equipping 450 of its stores with Apple iPads, to 1) train sales people, check inventory and order products online, and 2) allow in-store shoppers to access product information, to enhance the shopping experience.
  • United Airlines, which deployed 11,000 units, uses iPads to provide its United and Continental pilots paperless navigation tools. The airline anticipates an enormous savings in annual fuel costs now that pilots aren’t traveling with hefty flight manuals .
  • The U.S. Air Force Air Mobility Command in early March announced that it has awarded a contract Apple to purchase up to 18,000 iPad2s. The military spokeswoman making the announcement cited low cost as a key factor in their decision to go with Apple iPad.

Beyond Productivity: The Next-Gen Business Apps

Myriad iPad apps for VoiP video conferencing, meeting agenda management, inventory, and even sales processing are available. Apple also encourages in-house app development, allowing companies to create precisely what they need for greater productivity and process management.

There are other, more far-reaching implications. Gartner is predicting that by 2013, about 33 percent of business intelligence functionality will be extracted from a mobile device. Combined with the fast adoption of mobile devices for business, this reflects the host of high-impact BI apps that have been hitting the market.

Continued on the next page

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Article Author: Geoff Simon

Geoff Simon is currently the owner/operator of Simon Search Marketing, a small search marketing firm in Los Angeles, CA. Previously Geoff worked in a content optimization, search analyst role at Disney Interactive Media Group, Intermark Group and G2 Direct & Digital. …

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