iPhone And iPad Leads Mobile Web Traffic During Thanksgiving Week

Author: Dan Reyes
Published: November 27, 2012 at 8:47 am

The iPad and iPhone apparently lead the web traffic on mobile devices during the duration of the Thanksgiving week, according to a report.

That report came from IBM Digital Analytics Benchmark saying that "mobile purchases soared with 24 percent of consumers using a mobile device to visit a retailer's site, up from 14.3 percent in 2011. Mobile sales exceeded 16 percent, up from 9.8 percent in 2011."

The same analytics company also said that the "iPad generated more traffic than any other tablet or smartphone, reaching nearly 10 percent of online shopping. This was followed by iPhone at 8.7 percent and Android 5.5 percent. The iPad dominated tablet traffic at 88.3 percent followed by the Barnes and Noble Nook at 3.1 percent, Amazon Kindle at 2.4 percent and the Samsung Galaxy at 1.8 percent."

IBM Digital Analytics Benchmark is the business industry's only cloud-based analytics platform which tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide.

Tim Cook and Company must be jumping for joy upon learning this latest mobile report from IBM. What a great way for Apple management and staff to wrap up the Thanksgiving 2012 weekend.


About this article

Profile image for joshner

Article Author: Dan Reyes

Freelance technology writer, business news reporter, and social media blogger. Follow me: Twitter.com/DanJayReyes Facebook.com/DanReyesTchnrti

Dan Reyes's author pageAuthor's Blog

Article Tags

Share: Bookmark and Share