Italian Way of Life
During the last fashion shows in Milan at all it seemed that there were few new ideas for the 2011 season.
After the advent of the green economy that had brought to the fore the use of new materials, the economic crisis has left dumbfounded our designers.
But what is really part of the Italian style of the Italian economy.
Today, well-known brands such as Benetton, Dolce and Gabbana, Stefanel, have transferred all their production to other countries of Eastern Europe.
Only the concept is truly Italian, the basic culture, philosophy or the idea that shape the creative product is the result of Italian fashion school.
This problem is common to many other sectors of the Italian economy, all manufacturing industry has disappeared or at least suppressed by the invasion of Chinese products.
I wonder then how much of the success of Italian style is still the result of Italian work. Countries like the United States, Russia, China are the largest customers of Italian concept, but are addicted by the brand and what it embodies.
That's why more and more business strategies of Italian companies are designed to enhance the brand, giving it an intrinsic value increasingly independent from the material manufacturing.