Johnson & Johnson Needs to Show they Love Babies - Page 2
Tracey J. Woodruff, an associate professor and director of the Program on Reproductive Health and Environment at UCSF said, “Even thought the chemicals may be low-level, why risk it?” More common sense logic that is tough to argue with. Compounding the issue for J&J is that is has no logical, common sense public response.
So far there isn’t much in the way of the story spreading via social media but there is every potential for it to. Some tweets from concerned mothers are out there such as:
Moms, parents, nurses: Don’t buy #JNJ until they make #SafeCosmetics free of #formaldehyde, other #toxins. http://t.co/pa4IjSKV #ToxicTub
11/1/11 9:41 AM
Not buying #JNJ products until they publicly commit to go #formaldehyde-free & make only safe products! http://t.co/ii3lHk3y #ToxicTub
11/1/11 9:20 AM
It would take a lot for a firestorm over the issue to take hold. Mommy bloggers are a powerful force and could form a groundswell of angry opposition to the product (remember Motrin’s babywearing ad?)
The company would have been much better off with a statement that is over the top supportive of children’s health and one that declares some concrete steps it is taking to resolve the issue. So far it has no comment on social media, and in my opinion no need to do so yet. But the tipping point for action can shift in a matter of hours. It will be interesting to see if the company adjusts its messaging if the mommy bloggers show up in force.