Light at End of the Twinkie Tunnel? Judge Approves Sale of Hostess Brands

Author: Steve Woods
Published: January 25, 2013 at 9:16 pm
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Happy days may be here again soon for Twinkie fans.

According to Dallas News, a judge in New York has approved Hostess Brand's request to sell off up to 98% of its bread-making enterprises on February 28th, including iconic brand Twinkie. After 82 carefree and fattening years, the soft, yellow sponges will be moving on to another owner.

According to the report, Flowers Foods of Georgia will be the first bidder, offering as much as $360 million for 20 of Hostess' brands, including Wonder Bread. Although Hostess says they've had a variety of suitors for their popular Twinkies brand, they aren't saying who leads the pack at this point.

Twinkie production in the United States stopped late last year after an agreement between Hostess and the Bakery, Confectionery, Tobacco Workers and Grain Millers’ International Union could not be reached. At this time, however, production continues abroad at Vachon Inc., a bakery in Montreal, Canada.

The news is being shared widely on Twitter, where many howled and gnashed their teeth when the news of the deal-breaker arrived months ago. Social networks like Twitter have grown the popularity of the brand far beyond its desirability before the Union deal was turned down.

If you're holding onto those golden cakes as an investment model, you might want to unload them as fast as you can, before the sweet news gets out!

 
 

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Article Author: Steve Woods

Tech Geek. Digital Sommelier. Tea Aficionado. Founder of http://www.kupeesh.com Twitter: @YouKnowSteve

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