Music Business Makes a Lot of “Noize” in Hollywood
“Artists don’t need a label anymore,” Panelist Jessa Gelt, EMI Music Publishing told a crowd of mostly music enthusiasts, artists and industry pros Saturday, at the First Noize Entertainment Expo at the Musicians Institute, Hollywood CA. “We have songwriters, who have been dropped from other labels, we have songwriters, who have partnered with other songwriters and have formed bands. The Internet provides international resources.”
Topics ranged from “Indie vs. Major” (labels) the State of Industry to the “Pros and Cons’ of publishing. Panelists discussed critical observations of writing, producing and distributing music. Attendees got the rare chance to meet face to face with industry experts who all agreed that, “technology has turned everything upside down, creating a lot of noise.”
“Thanks to the Internet there are no rules, and forget about the business model, too,” said Darryl Swann, who is a long time contributor to ASCAP, and is a writer, record producer, and developer of emerging artists under his own production company, Senova Media.
“Great songs and great production will always be here, and it’s all cyclical. We were so enamored with ProTools, Apple Logic and all the technology - it's like a toy. We’re putting that toy away and getting back to the songs.”
Swann is an American record producer, songwriter, educator and musician. He has worked with prominent artists including Macy Gray, Black Eyed Peas, Mos Def among others. He has also done substantial work for Atlantic Records, Sony Records, and Universal Records, and teaches music at the Musicians Institute and UCLA.
And how do artists make money? “That’s the million dollar question,” he said. “Music today is pretty much a promotional vehicle, where you bring people to your brand.”
Best advice? “Think out of the box, and hustle,” said Swann.Continued on the next page