Feature: Blog Focus

News of The World – Murdoch’s Unused Toy?

Author: Shaun Kennedy
Published: July 19, 2011 at 4:37 pm
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Rupert Murdoch might not be guilty of picking up a phone and hacking into someone’s private messages, but he is guilty of not knowing what is going on in the apparent one percent of his business empire.

In the phone hacking hearing which took place in the UK, Murdoch claimed that the News of the World represented less than 1% of his business as a whole. This was nearly as ignorant and disrespectful as his opening line; “Today is the most humble day of my life”, as he interrupted the heir to his throne at the beginning of proceedings.

The aim of the hearing was to get answers as to who was responsible for the phone hacking scandal and who should be brought to justice. However, at the end of the proceedings, an idiot and his shaving foam were the centre of attention.

What did we learn from the hearing? Not a lot surprisingly.
Murdoch is blaming the people he trusted, which would have been his editor Rebekah Brooks, who not surprisingly is blaming someone else. The hearing did however, provide the world with an image of Murdoch like never before, a speechless, defeated and confused old man.

Rupert Murdoch is certainly showing his age and question marks must be raised over how much control his son James now has over his business empire. Rupert answered questions like any man in his eighties would, pithy and to the point with a brazen attitude. The younger Murdoch was much more advised and acted as a PR practitioner more than a son.

This was clearly evident when Murdoch senior was attacked by an idiot comedian during the hearing and hit in the face with a shaving foam pie. While James appeared to move back from the incident, Wendi Deng - the wife of Rupert Murdoch, lept to the defense of her frail husband and retaliated with a right hook of her own for the attacker.

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Article Author: Shaun Kennedy

Aspiring Journalist/PR & Marketing practitioner from Ireland. Currently gaining experience in the homeland before heading to New York in October.

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