Nokia Exceeds Sales Expectations in Fourth Quarter

Author: Usman Zafar Paracha
Published: January 11, 2013 at 8:25 am

Nokia Corp.’s mobile phone sales exceeded the expectations in the Q4 showing the good reward of the company’s partnership with Microsoft.

According to the company, 86 million devices were sold in the last three months of the last year including nearly 4.5 million Lumia smartphones. The revenue to the company was about €3.9 billion ($5.17 billion) while the company posted a net loss of €1 billion in the same quarter, a year earlier.

The company sold 15.9 million smartphones in the quarter that is up from 6.3 million in the previous quarter. Nokia sold 16.7 million smartphones in the Q2 2011 and the recent figure shows almost the same number of sale of phone handsets after two years of dusk.

It is among the first evidences directly from the company that the people are interested in the newest smartphones by the company.

Ewan Spence of Forbes reported that the “Christmas sales” and the “breakdown of the smartphones” into different categories are among the two important points in the increased sale of the mobile devices.

“The Lumia smartphones are night-and-day different from Nokia’s old Symbian handsets,” Francisco Jeronimo, an analyst with the International Data Corporation in London, said in a statement. “I think what we are starting to see now is what will be a steady turnaround in Nokia’s fortunes.”

According to Neil Mawston, an analyst at Strategy Analytics in London, huge promotion aided by Microsoft’s own advertising helped the company to regain strength. Kevin J. O’Brien of The New York Times reported that the more rapid revival could be achieved, if the company would cause strict level of cost-cutting.

CEO Stephen Elop, pleased with the "solid" fourth-quarter performance of the company,

"We are pleased that Q4 2012 was a solid quarter where we exceeded expectations and delivered underlying profitability," he said. "We focused on our priorities and as a result we sold a total of 14 million Asha smartphones and Lumia smartphones while managing our costs efficiently, and Nokia Siemens Networks delivered yet another very good quarter."


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Article Author: Usman Zafar Paracha

Usman Zafar Paracha has been blogging in science and technology for more than 6 years. He is CEO of Email: Twitter: @jeepakistan

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