Once upon a time: Customer Behavior
There once was a plastic box called TV. This could be the beginning of the story of the last 60 years about the world of entertainment. From the heavy and bulky electronic box we got thin LCD screens hanging on our walls like paintings.The last frontier of this is the 3D display.
Starting from a need born after the war, we got to touch the sphere of emotions in the viewer captured by the film and enlisted in the cast. Brands such as Samsung, Sony and Philips are offering products that tend to compete with movie theaters. The same Warner Village Cinemas have become the space where the
simple room becomes a stage in which the viewer becomes the protagonist.
This area is an interesting example of how the emotional sphere of the customer is able to increase the average receipt.
If we think in early 2000, the 42-inch Philips plasma cost 20 million lire (just over € 10.000), while now the same type of product is about € 500.00. You can understand how the rate of price erosion should be supported by continuous innovation, but innovation in terms of technology is not enough. We have to raise the level of satisfaction .
After the primordial need of TV, and after reaching the ideal status with the thin screen on the wall, the viewer was brought into the center of the stage, capturing the emotion.
This brief analysis allows us to state that companies that fail to meet the emotional and intimate customer may not have future development. But to achieve this sphere, it must overcome barriers related to the person, which are fed by individual structures of intimacy. But we can not psychoanalyze all consumers, we can analyze the places where individuals meet the various spheres, namely social networks, which become an Agorà media in which we can observe with absolute discretion and with respect, certain behaviors.
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