Perspectives on the LinkedIn IPO from a LinkedIn Expert
LinkedIn's recent IPO generated a lot of interest on Wall Street, followed by some tempering of the initial enthusiasm and even more recently, news that the stock is becoming a popular, though costly, stock to short-sell.
While traders aplenty are working their angles and trying to figure out how to reap financial rewards from LinkedIn stock, and financial pundits argue over long-term evaluations and whether the economy is headed for an internet-IPO "bubble," the everyday investor is probably left wondering what all the hub-bub is about.
To get some perspective, I asked Lewis Howes, the author of two LinkedIn business books for his thoughts on what the average investor might be interested in the LinkedIn IPO.
Lewis is a pretty average guy. A former arena football player, he pursued his passion for the sport, until an injury ended his career. During that time, he devoted himself to learning about LinkedIn and finding ways to effectively use it for professional networking. In the process, he has become a popular speaker and expert, and the co-creator of a popular online LinkedIn course.
Q. What do you think drives the average consumer’s interest in LinkedIn?
I train thousands of people every week how to maximize business results from their LinkedIn profile.
I am passionate about LinkedIn because I know from my and my clients’ experiences what is possible for individuals and businesses.
Making money, expanding their businesses, networking, and finding a job are probably the most important reasons the average consumer creates a profile and connects with others through LinkedIn.
Compared to the way businesses have networked and promoted their services in the past, LinkedIn is more efficient and less expensive.
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