Persuasion vs. Manipulation - Page 2
In my opinion, this really is manipulation, not persuasion. Google search fetched me movies listed on Amazon that contained subliminal cuts - mostly of horror kind - to induce more fear in the audience than what is actually shown.
#3: Grocery checkout lanes
This example is similar to #1. When you're at a checkout counter of any grocery/food super store, you'll find tons of tiny and small items neatly stacked around you, staring at you! Wriggleys, Hersheys, matches, TV-guides, Coupon magazines, mint, etc - just lying there to add a few more cents or dollars to your bill in return of reducing sheer boredom of waiting through the line and watching the line almost move!
This is another case of good persuasive example.
On the other hand, I've seen few small-time-business-owners display items strategically on their counter - based on what they want to sell or dispose off quickly as against to what you want to purchase. Few months back when a particular brand of beer was launched in India, few joints in my city started forcing that brand to the customers. The waiters would bring the first round of beers as what would be ordered by the customer. The second round, he would apologize about zero inventory such that customers would be "tricked" into buying the only available "new brand" beer. Such manipulations are not fun to (beer) bear!
#4: In-App Purchase Options
Since last few years, entertainment apps and games, whether on Facebook or Tablets or Smart phones - have mastered the art of persuasion. By giving away few items, game and app vendors seduce you into having some more fun by having an interesting feature of in-app purchase. You can purchase some "coins" or "items" or "features" as you indulge into the app experience, craving for more, while the fun lasts. FarmVille, Mafia Wars, Talking Tom, Nursery Rhymes App, EBooks App, and the latest phenomenon called Angry Birds - all have successfully used persuasion as a user experience strategy.
There are a few vendors - who have crossed the line and become manipulative; they have misleading information on the download page. You're almost tricked into believing you got something this cool in a FREE or a cheap version. Once you have invested some time, to recover from the disappointment and self-embarrassment, you are likely to go ahead and purchase the entire thing - to feel like a victor.Continued on the next page