Poll Reflects Small Business Benefit From Social Media Tools
A recent press release praises social media as significant within the structure of many small business activities.
Newtek Business Services, with a portfolio of over 100,000 businesses, announced the results of its October Market Sentiment Survey, which concluded that of the 2200 respondents, more than half require social media tools for many functions.
Barry Sloane, CEO of Newtek suggests this may be an economic trend worth investigating. Says Mr. Sloane regarding Facebook, Twitter and other forms of social media, these avenues for communication are "clearly the most cost effective, efficient utilization of the Internet particularly for a small, independent business owner that does not have huge resources in staff or dollars. We believe that the early adopters using this form of marketing and communication will be heavily rewarded and late participants will have more challenging entry points."
The poll, a monthly take on market concerns of independent business owners, asks three ways in which social media can address specific needs for market permeation and adherence. The poll results, as identified in a press release today on Marketwatch, indicate that Newtek's strategies for its clients, which may include ways to integrate a social media presence, as being productive and significant.