Feature: Technorati Women/Career & Money

Sheryl Sandberg and How to Be an Awesome Woman Entrepreneur

Author: Susan Baroncini-Moe
Published: February 21, 2013 at 11:23 am

Recently, Business Insider featured an article about Facebook COO Sheryl Sandberg's new book, Lean In: Women, Work, and the Will to Lead. The article was titled, "Sheryl Sandberg Presents: Deeply Troubling Stats About Women."

What are these "deeply troubling stats about women?" They're things like:

  • 21 of the Fortune 500 CEOs are women.
  • Women hold 14% of executive officer positions.
  • Women hold 16% of board seats.

And so on. Sheryl suggests that women may be holding themselves back, and I agree.

So what can you do about it? How can you be an awesome woman entrepreneur and stop holding yourself back? Here are a few ideas:

Be Easy to Work With.

Stand up for what you believe in, but don't deliberately cause problems. Never put obstacles in the path of customers or other entrepreneurs who want to do business with you. If you're going to take a stance, make sure it's for a good reason and not for the sake of being right. Make it easy and pleasant to do business with you so that people want to work with you…and come back to you again and again.

Encourage Awesome Entrepreneurs.

Being an awesome woman entrepreneur means that you're always giving back. Pay attention to up and comers who could use the boost of your encouragement. A shout out in social media costs you little but could mean the world to someone else. Always remember what it was like when you were up and coming and be the gift that you wish existed for you.

Be Awesome at What You Do.

According to Sheryl Sandberg, women have to prove themselves more. So be the best at what you do. Only by continuously striving to be the best and existing as a constant work in progress will you always be an awesome entrepreneur. And by being the best at what you do, you'll find that you not only have to prove yourself less often, but you'll be setting the stage for women who come after you.

Focus on the Work

Always keep your focus on the work. When your emotions come into play, they can be an asset that you can draw on, or they can get in the way—it's really up to you. Focusing on the work means not letting emotions get in the way or get out of control, and making decisions with logic and reason.

Don't get me wrong—your emotions can be a tremendous asset. It's your heart that brings compassion, empathy, and strength to your work and to the impact you can have on the world. But to be an awesome entrepreneur, you must have control over those emotions and not let them get in the way of the work.

Continued on the next page

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Article Author: Susan Baroncini-Moe

Susan Baroncini-Moe is the author of "Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style," and a business and marketing strategist. She regularly speaks to audiences of all sizes, and she and her businesses …

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