Small Business Blogging Proved Effective for the Year 2012
"Small business" is one of the fastest growing categories in the Technorati directory, with 20% growth in 2012. A survey of blogs in less “tech savvy” sectors (such as auto repair shops, restaurants, and home service companies) shows an even more dramatic increase- almost half of these small business blogs did not exist a year ago.
This growth in small business blogging reflects a growing general interest in online marketing and social media among small business owners. For example, Facebook reported a 40% growth in the number of small business pages in 2012.
image source : Technorati Article by "Steve Woods"
An old, well popularized study done at Northwestern University showed that two factors were essential to sales success: to be perceived as an expert and to be likeable. Salespeople who had both qualities closed 80% of their sales, while those that had neither only closed 13%. Successful sales organizations have held onto these tenets for decades. Blogging is just a relatively new way of achieving these objectives. When done right, a blog will establish you as an expert in your field, and create a degree of familiarity and trust with your prospects.
Google's recent prioritization of local results has hugely increased the ability of small business blogs to attract traffic. They have always favored results from the same country, but now they prioritize results according to the user’s city/state as well. This is especially the case with searches Google recognizes as having local intent. For example, search for "car mechanics" or "painting" and you'll probably see local companies on page one– and this is for the normal search results, not just the local results box.
This means that small business owners can now beat out large national sites for competitive keywords in their local markets, rather than having to chase the long tail or location specific terms.Continued on the next page