Subway's Angry Inch - Page 2
Subway International's response was more in line with what was expected, but still falls short:
"We have redoubled our efforts to ensure consistency and correct length in every sandwich we serve. Our commitment remains steadfast to ensure that every Subway Footlong sandwich is 12 inches at each location worldwide."
Some wonder if this was long-term, unnoticed shrinkage, or a dedicated plan by Subway executives to earn a few more pennies on each "Five Dollar Footlong" their incessant TV jingle causes us to stop by and purchase. Those more concerned with healthy eating options have actually tweeted their support of the smaller sandwich size, despite Subway's advertising.
A bit of advice to Subway, to help us overcome the anger over our lost inch: Take a very public tact that you owe us. Don't make every effort to get the sandwiches back to a full foot long. For at least a year or two, give your customers, the men and women who've talked their coworkers into giving up burgers and fries for more veggies, something more.
How about, for the next year or two, giving your customers 13 (or even 14) inch sandwiches for the foot long price? Maybe it won't help us get slimmer like Jared did, but at least we'd have an easier job getting our co-workers to make the extra effort.
Consumers remember, Subway. Go overboard on the response, or expect future profit margins to be an inch short as well.