The Google Acquisition Machine: What Does It Do With All Those Properties? - Page 2
Have There Been Winners?
Yes, Google has purchased a lot of property that has turned out to have been a huge success, with some even becoming defining technologies for the search giant. YouTube, Applied Semantics (AdSense), DoubleClick, Android, Postini (which made Gmail what it is today), and FeedBurner were all purchases Google made that have paid off big time.
In fact, compared to other acquisition giants like Microsoft and Apple, Google has been downright frugal with their purchases of new tech companies and startups. Both of these companies have squandered billions on acquisitions that washed out with no return quickly.
In fact, quite often when two or all three of these big boys get together in an eBay-style bidding frenzy of a property, it can be quite entertaining to watch. The recent bidding war over Groupon is a great example of that in action.
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