The State of Affiliate Marketing in 2012
A few weeks ago, Google rolled out Search Plus your World on US and UK search result pages, a new format that merges social and personalized search results for logged in users, which also includes relevant Google+ pages in the results.
This is clearly another attempt from Google to put affiliate marketers out of business, seeing that this major change in search engine optimization is more focused on their users’ social activity. Affiliate marketing has been an industry for over a decade (since 1994), serving as a marketing tool for ecommerce sites, helping them get more sales and is projected to help the ecommerce industry reach almost $300 billion in sales in 2015.
However, with all the changes that Google is continuously implementing on their search engine algorithms such as last years’ Google Panda update, Freshness update as well as the use of social signals in determining quality and popular content over the web, this only entails that affiliate marketers must also step up to keep up with imminent changes that have always been a part of this industry and become savvier in terms of how they use multiple marketing platforms to reach their target audience.
I recently had the chance to ask some of the most renowned thought-leaders in the field of Search and affiliate marketing about their views on the current and future state of the affiliate industry, particularly when it comes to affiliate sites’ search visibility.
Simon Slade, CEO of Affilorama, relates that:
“Since we launched Affilorama in 2006, there have been many changes in affiliate marketing but many core principles remain the same and it’s something we try and educate our members about.
Never rely solely on one form of traffic. If you are relying single handedly on Google to drive you visitors, you are in huge danger as a lot of people found out with Vince, May Day and more recently Panda. We strongly encourage members to diversify their traffic sources whether it is social, paid or direct forms of generation. Not only is it smart risk management, but it also presents other more viral opportunities as well.
The other piece of advice I would have is to think outside the square and try to offer a unique solution that solves your users’ problems. Don’t try and copy what everyone else is doing, be creative and come up with a unique way to give your customers what they need. Think software, mobile, gaming – these are different platforms that are open for affiliates to monetize.
The web is moving very fast and you need to move with the times.”