Feature: A Driver’s License to do Good

Three Ways to Get Your Company to Support Your Cause Effort

Author: Don Martelli
Published: June 12, 2012 at 4:47 pm
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We spend a lot of time at work. The 9-to-5 jobs are few and far between. And, for those of us who are active in our communities, finding the time to make an impact locally can be tough. We need help. We need resources. We need others to help us reach our goals.

What better way to get the help you need, receive much-needed resources and recruit helping hands via your employer.

Here are five tips to help you with getting your community initiatives supported in the work place.

1. Go to HR

The Human Resources department is more than just a place that shuffles paper, organizes employee benefits and implements training programs. Often times, they are the heartbeat of the organization and the department that connects employees in order to create and nurture culture.

If you have a cause that’s in alignment with your company’s mission, schedule a 30-minute conversation with your HR director and present them with your idea. Tell them what the cause is all about; how you think the cause meets the vision of the company; what specifically your asking of the company and its employees; and, the commitment by the company (time, money, etc) that’s needed to be successful.

2. Ask Colleagues

Since we see our colleagues more so than our family at times, you start to know them on a personal level. Connect with your colleagues on social networking sites and when you’re comfortable, approach them as you did HR. However, be sure to make the point of why the cause if worthy of the time and talents, i.e. why it’s important to them.

3. Get to Know the PR Folks

No company is going to pass up good PR. In fact, in today’s media-starved business world, getting quality news coverage can be difficult at times. Companies are always looking for opportunities to tell their story and more importantly, tell the stories of their employees. These stories not only showcase the good work of their employees, but also, and more importantly (in the eyes of the c-suite), showcase what type of people work for your company. This directly reflects on the image and reputation of the company you work for.

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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