Twitter & Tweets – Does Link Placement Really Matter?
As local business owners, most of us have a Twitter account, and with that Twitter account, we’re trying to figure out how to maximize Twitter’s effectiveness to positively impact our business. There’s tons of resources and information to sift through, and the key is determining the best strategy for your specific business. For some businesses, for example, it might make sense to Tweet every day depending on the nature of the business (a restaurant with daily specials, for example), whereas for others, every day might be a bit too much for their target audience (where you’re simply pushing out information). Consistency is important, but frequency could be as little as 1 -2 times a week or as much as 5-7 times a week depending on your strategy and business.
When developing a Twitter strategy, it’s important to use sound judgment, do some research, check out what the competition is doing that works, and test and retest different options to see what gets you the best results for your local business. The goal is to gain more followers which often happens when others re-tweet your tweets, so sharing newsworthy and timely information is a must. And some research shows that you should focus your Tweets on your business vs. personal stuff, as the prior receives more re-tweets than the later. Use strong headlines that capture your followers’ attention, as well, and maybe most important—be sure to include a link with all of your Tweets.
Links within your Tweets serve several purposes. They create inbound links that can drive people back to your ‘home’ base or online networks, which helps with SEO and search engine rankings and provides more exposure for you and your local business. But maybe most importantly, Tweets with links are shown to have more re-tweets than those that don’t.Continued on the next page