Visual Communication Worth More Than a Thousand Words
Nowadays, with time at a premium and visual based content being the latest buzz it makes sense that businesses and consumers are creating, consuming and generally interacting with more image and video content than ever. This, in addition to the new technologies in screen resolution make visual communications appealing for marketers, businesses and also individuals who are looking for new ways to interact and express themselves online, with more than just words on a page. The idea of presenting complex information in an easy to comprehend quick-to-digest format is proving to be a trend that, in my opinion, is going to continue to flourish as long as time is at a premium and businesses and individuals still need to get their messages across internally and externally.
If a picture is worth a thousand words, it sure does put textual content at a disadvantage when it comes to conveying a message that will get your point across to an audience that is as time conscience as ever.
So how are businesses and individuals actually doing this? What tools are offered to someone for putting an insightful infographic together, or creating an organizational chart, mind map, flowchart or any other piece of information that would be better displayed visually as opposed to text? Well that depends on what you are looking to do.
For infographics, Visua.ly recently launched itself as an easy-to-use self-service infographic tool that allows people without extensive graphic design knowledge to put together these popular visual communications pieces. Eventually companies will be able to use API’s from numerous third-parties such as current API providers Facebook and Twitter. Visua.ly plans to add more including ESPN, the Economist and more.
For general business and particularly project management, try SmartDraw’s software product, which integrates with MS Project, SharePoint and more. They have also just announced they have passed 1 million downloads of their product in just the last four months. This underscores the continued demand for visual communication products, particularly by everyday users who understand the need for visuals, but generally don’t have the time or technical savvy to be able to use more advanced graphic design programs. SmartDraw is designed, and aims to do for visual communications, what the word processor has done to text. SmartDraw’s Visual Processor™ automates the creation and formatting of visuals in to business documents and materials.Continued on the next page