Why Small Businesses Cannot Be Scared to Use Twitter - Page 2
— Montana's Red Hill (@MontanasRedHill) January 10, 2013
What they are doing right: While this company has over 20 locations across Canada and may not seem like a “small business” I am actually highlighting one location in Stoney Creek, Ontario. At first glance many might skip past there @montansasredhill profile because it they have less than 1000 followers since joining Twitter in May of 2011, but if you look closely you can see that they know what they are doing. Their tweets are mostly about daily specials and events which are great but the real reason I chose to highlight him is because of their customer engagement. They clearly understand who their customers are and that hockey fans are a big part of their business and take the time to personally thank commenting customers and new followers. Talk about making your customers feel welcome and connected to your business!
Twitter Business Tip: Size doesn’t matter, create a personal connection with your customers.
3. Humphry Slocombe
What they are doing right: So aside from making their unusual ice crème flavors they have been featured as a top ice cream shop in multiple different magazines. But what they are doing on Twitter is a big reason for their business success. With over 290,000 people following the world is out that this small business is a must visit spot in San Francisco. Their tweets include daily specials and replies back to customers, but one major reason why they have been successful with Twitter is because they are being themselves. Visitor @humphrysommbe and right away you will begin to see what I mean. Businesses are let their personalities shine through of social media are able to develop greater connections with their followers/customers to improve their business outlook.
Twitter Business Tip: Be real, be yourself.