Five Tips For Internet Startup Investors - Page 2
Tip #3: Get Hip To How Value Is Expressed Online or Hire Help
Google, Twitter, Facebook, Mobile, and iPad are where heat lives in Internet marketing. Typing “video mail” into Google brings mailVU up in organic position #1 with 3,060,000,000 documents returned. That Google listing is million-dollar arbitrage real estate. If, when reading this last sentence, you have no clue then HIRE SOMEONE WHO DOES. Remember those who think they have a clue are wrong and dangerous.
Tip #4: Winning Hearts And Minds Makes All Numbers Meaningless
All Internet start-ups battle for the hearts and minds of customers. You can’t understand a company’s emotional appeal from numbers. When a company passionately discusses testing social media marketing, viral marketing, cause marketing, Twitter's Long Tail, and content marketing campaigns to win hearts and minds more than return on investment write a big check because that team understands the first rule of Internet marketing - numbers don’t matter, people do.
Tip #5: All Costs Are Meaningless
Arthur C. Clarke said any sufficiently advanced technology is indistinguishable from magic. If you invest in the next Google, LinkedIn or Facebook your return will be so out of proportion to your investment any comparison to costs is meaningless. Investing and losing your stake also means using a cost basis is meaningless. Focus on how quickly the company will win hearts and minds since SPEED’S importance can’t be overstated.
Investing in Internet start-ups is a lot more fun and sure to beat the less than inflation 2% return from CD’s. Use these tips and include the “fun factor” into your “nobody knows nothing” Internet start-up investor model and life will be as sure as it ever gets.